In early 2012, Peel launched the Idol Interactive Experience allowing users to Cheer and Boo along with the audience and share their feedback with the Peel community in real-time. At the end of each show, Peel posted the community's stack-ranked predictions and who would be voted off the show. The engagement experience proved addictive for users, as interactions grew to over 1,500 per user by the last show. More importantly for partners, this engagement platform serves as a model for what's possible when you combine consumer sentiment, behavioral data, and targeted advertising.
