We hate it here. We have to watch TV for a living.

We are a crazy bunch of misfits that want to change the world. We are revolutionizing the way people discover, access and tune in to their TV shows and movies. Peel is a key player in smart home control. We expect to power 100 billion smart remote commands & 10 billion tune-ins per month worldwide in 2015.

Our Leadership

Thiru Arunachalam, Founder and CEO

Thiru co-founded Peel in 2009. Previously at Booz & Company, he developed strategies for R&D optimization for CPG companies and helped media conglomerates create new growth opportunities. He was also part of the founding team at Exilant, a services start up. Prior to that, Thiru was an engineer and product manager at Apple, helping to author the first Mac OS X build system. He has a BS in engineering from NITT India, and an MBA from Wharton.

Bala Krishnan, Founder and CPO

Bala is obsessed with product visions that have the potential for massive positive impact on humanity. Leading the charge on re-inventing the Remote Control and re-defining the TV industry, Bala built and leads an amazing team of designers, engineers, analysts and die hard business professionals that is responsible for a radically different yet simple remote control experience that is changing the way the world thinks about content discovery, device control and interactive television. Aside from Peel, Bala dabbles in Personal Aviation Technologies, Personal Energy Self Sufficiency Technologies, Paragliders and South Indian Art.

Vineet Gupta, Vice-President of Distribution

Vineet is responsible for relationships with OEMs, service providers and strategic partners. He came to Peel from Nvidia where he was Vice President of Sales and Business Development, driving graphics intensive visual computing platforms into Embedded and Automotive markets. Prior to that, he spent 14 years at Oracle and Sun Microsystems as Vice President, Chief Technology/Strategy Officer, spearheading the direction, adoption and licensing of Java platforms in Mobile Phones,TV/STB/Blu-ray, M2M, SmartCards, and Enterprise markets. Vineet holds a Computer Science Engineering degree from the University of Texas, Arlington.

Sean Besser, Head of Platform

Sean comes to Peel from GetGlue (TVTag) where he led the company's business development, media partnerships, sales, corporate development, operations, marketing, PR and strategy teams as EVP Business Development. Prior to that he ran worldwide business development at ROVI. Sean has also served in business development roles at Movielink, EchoStar (the DISH Network), Fox Sports, and TiVo. Sean, a triple threat with journalism and law degrees from USC and an MBA from Berkeley, also serves on the DEG's Advanced Platforms Committee and a steering group for the Interactive division of the Academy of Television Arts & Sciences and is an active member of the Producers Guild.

Michael Jeffrey, Vice-President of Engineering

Michael brings to Peel more than 15 years of product development leadership experience in mobile, digital media, and CE industries. Prior to Peel, Michael was VP & GM, ACR Advertising for mobile and Smart TV products at Gracenote. Michael was instrumental in developing the mobile and video products at Gracenote used by Apple, Amazon, HTC, LG, Sony and others. Prior to Gracenote, Michael held leadership roles developing products for mobile payments company mFoundry (FIS), Kaiser Permanente, Sonim Technologies, Vodafone, and Nextel. He has an MBA from St. Mary’s College of California and a BS from Cal State East Bay.

Daniel Loesch, Head of Monetization

Under Dan's guidance, Peel has developed some very unique advertising products, including our True Tune-In premium tiles and notifications which allow TV advertisers to drive trackable, one-click tune-in to their TV programming via the Peel smart remote app. True Tune-In advertising has been used by the History Channel, National Geographic History Channel, Reelz and others to drive cost-effective tune-ins. Prior to Peel, Dan managed mobile game monetization for Disney Interactive. Dan has a BS from Cornell, and an MBA from UCLA’s Anderson School of Management.

Scott Gorton, Chief Financial Officer

Scott is Peel’s CFO. He has more than two decades of experience in strategic financial management in the tech industry. Prior to Peel, Scott served as the Vice-President of Finance and Administration of Azingo, Inc. and GlimmerGlass Networks, Inc. He also held senior finance positions with Siemens and Adaptec, Inc. Scott has a B.A. from Cornell University and earned a MBA from UPenn - The Wharton School.

Ryan Williams, Vice-President of Design & UX

Ryan brings to Peel extensive expertise in user experience and user interface design. Prior to Peel, Ryan brought his creative vision to Samsung, Citrix, and Apple. At Apple, he was the design manager and lead designer for the the world wide features of the iTunes store. Most recently, Ryan was Samsung’s Design Director for UX/UI/ID for Mobile and Wearables. Ryan has a BFA from the California Institute of the Arts and attended Stanford’s Graduate School of Business - Institute of Design.

Our Investors

Michael Dearing

Michael is the founder of Harrison Metal. Prior to Harrison Metal, Michael spent many years at eBay where he worked as Senior Vice President & General Merchandising Manager for eBay.com. Michael holds an AB in Economics, with a focus in Economic History, from Brown University, and an MBA with Distinction from Harvard Business School.

Steve Anderson, Founder of Baseline Ventures

Steve is the founder of Baseline Ventures. Since its inception, Baseline has invested in more than 75 companies and helped more than 25 companies exit profitably for founders and investors alike. Steve holds an MBA from the Stanford Graduate School of Business and a BA in Physics and Business from the University of Washington.

Mitch Kapor

Mitch Kapor is a true pioneer of the personal computing industry and has been at the forefront of information technology for more than 30 years as an entrepreneur, software designer, and investor. He is widely known as the founder of the Lotus Development Corporation and the designer of Lotus 1-2-3.

Board Members

Satish Dharmaraj, Partner at Redpoint Ventures

Satish Dharmaraj is a partner with Redpoint Ventures. Previously he was the founder/CEO of Zimbra. Satish focuses on investments in the mobile, consumer and cloud computing areas. Satish has B.S. and M.S. degrees in Computer Sciences and an executive management degree from the Harvard Business School.

Jay Eum, Co-Founder and Managing Director of TransLink Capital

Jay Eum is a co-founder and managing director of TransLink Capital. Most recently, Jay was the head of Samsung Ventures America. He was responsible for starting up the U.S. operations for Samsung Venture Investment Corp., the venture investment arm of Samsung, and leading their U.S.-based investments and portfolio management. Jay received his MBA degree from Stanford University and an M.S. in Biochemistry and B.S. in Chemistry from Seoul National University.

Bipul Sinha, Partner at Lightspeed Venture Partners

Bipul Sinha is a partner at Lightspeed and focuses primarily on software, mobile, and Internet sectors with a particular interest in cloud services/infrastructure and social utilities/apps. Bipul received his B.Tech. (Honors) in Electrical Engineering from the Indian Institute of Technology (IIT), Kharagpur and holds an MBA from The Wharton School where he was a Palmer Scholar.

Hongping Zhang, Managing Director of Alibaba Capital Partners

Hongping Zhang is the Managing Director of Alibaba Capital Partners and Alibaba Group Holding Limited, Investment Arm. Hongping was previously the Executive Director at Northern Light Venture Capital. He holds a B.S. in Optical Engineering from Tsinghua University, an M.S. in Imaging Science from Rochester Institute of Technology, and an M.B.A. degree from the University of San Francisco.


Peel Technologies
321 Castro Street
Mountain View, CA

We'd love to hear from you

Business Developmentbizdev@peel.com